How Law Firms Can Use Social Media in 2011 http://ning.it/g7M39H
Taking the work out of networking for Lawyers, Accountants, and Lenders
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Rich Klein
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- New York, NY/Westchester, N.Y.
- United States
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Rich Klein's Discussions
Social Media Basics for Lawyers - Podcast Recording
Started Nov 3, 2009
Law Firms Need To Adjust to New Media Landscape
Started Sep 21, 2009
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How To Use Social Media To Increase Search Engine Results http://ning.it/9JDF93 Internet radio show on August 11 at 2 p.m. ET
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- Profession
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- Title
- President, LawFirmsPR
- Firm or Company Website
- http://www.LawFirmsPR.com
- Professional description (Tell us about yourself)
- Rich Klein, President of LawFirmsPR and Rich Social Media, has more than 25 years of experience in public relations/journalism/digital media, including having worked with lawyers and law firms of all sizes since the early 1990’s.
He has spoken before numerous bar associations (including New York County Lawyers' Association and the Bergen County Bar Association) and business groups on media relations/crisis communications and social media. He has written articles on these subjects for the National Law Journal, PRWeek, The Mann Report, The New Jersey Law Journal, Law.com and Strategies, the magazine of the Legal Marketing Association. His blogs -- LawFirmsPR and Views on Reputation -- deal with law firm marketing / public relations issues, crisis communications and reputation management. He is also the founder of the Crisis Communications Network on Ning.com and is an active participant in all aspects of social media.
Over the years, he has secured media coverage for his clients in top-tier business and trade publications, in daily and weekly newspapers, on the major wire services and on television and radio. He has also developed extensive media contacts across industries including legal, accounting, real estate, healthcare, sports and entertainment for more than a quarter century.
Rich started his career as a journalist, first as a writer and editor for The Legislative Gazette and later as a sports writer for The Daily Freeman (Kingston, N. Y.) and The Ithaca Journal, where he was part of a sports reporting team that won a Best of Gannett award in 1985.
For more information:
LawFirmsPR Blog:
http://LawFirmsPR.WordPress.com
Blog Talk Radio:
http://www.blogtalkradio.com/lawfirmspr/
Views on Reputation blog:
http://riversidepr.typepad.com/
LinkedIn:
http://www.linkedin.com/in/richkleinny
Facebook Page:
http://companies.to/lawfirmspr/
Twitter:
http://twitter.com/LawFirmsPR
http://twitter.com/RichKleinNY
Crisis Communications Network (Founder)
http://crisiscommunications.ning.com
YouTube:
http://www.youtube.com/user/LawFirmsPR
- Social networks on which you have posted profiles, and blogs
- http://richsocialmedia.posterous.com
- Education & Year Graduated - Graduate, College, High School
- State University College at New Paltz, B.S in English/Journalism, 1983
- Accreditations, States in which you are licensed to practice
- Anywhere
- What are you looking for?
- Professional Networking, New Clients, Professional Development, Personal Networking
5 Things A Law Firm Can Do To Participate in Social Media
July 22, 2009
5 Things Law Firms Can Do To Participate in Social Media
Many law firms are notorious for playing "follow the leader" when it comes to taking bold actions regarding public relations, marketing and now social media.
So here are 5 ways a law firm can easily start engaging in social media that can ultimately lead to business:
1- Get all partners signed up on LinkedIn. Start/join LinkedIn specialty groups and begin participating in the many online conversations that can help build relationships. Seek out the firm's alumni as well and invite them to your network.
2-- Sign up for a Twitter account even if you don't yet "Tweet." Just securing your name for future search engine results will help in the long run. What's great about Twitter is that it takes just seconds to share useful information with clients and prospects -- and it doesn't even have to be your own. Think "Retweet" to get started. Don't know what to post? Start with key court decisions, new legislation/regulations and news items that are closely aligned with your practice or industries served.
3-- Create a Fan page for your firm on Facebook. This may not be for BigLaw but has great benefits for small firms in smaller cities and suburbs where "community" still matters.
4-- Repurpose your existing blog or start a new blog on a niche subject...then share the permalinks of your best blog posts on LinkedIn, Twitter and Facebook.
5-- Create a YouTube account. Even if you're not ready for prime time, this is a great way to quickly upload video from your best and most recent speaking engagements.
Posted by Rich on July 22, 2009 at 01:02 PM in Current Affairs, Law Firm Marketing, Law Firms, New Jersey, PR Reality Check, Public Relations, Reputation, social media | Permalink ShareThis
5 Things Law Firms Can Do To Participate in Social Media
Many law firms are notorious for playing "follow the leader" when it comes to taking bold actions regarding public relations, marketing and now social media.
So here are 5 ways a law firm can easily start engaging in social media that can ultimately lead to business:
1- Get all partners signed up on LinkedIn. Start/join LinkedIn specialty groups and begin participating in the many online conversations that can help build relationships. Seek out the firm's alumni as well and invite them to your network.
2-- Sign up for a Twitter account even if you don't yet "Tweet." Just securing your name for future search engine results will help in the long run. What's great about Twitter is that it takes just seconds to share useful information with clients and prospects -- and it doesn't even have to be your own. Think "Retweet" to get started. Don't know what to post? Start with key court decisions, new legislation/regulations and news items that are closely aligned with your practice or industries served.
3-- Create a Fan page for your firm on Facebook. This may not be for BigLaw but has great benefits for small firms in smaller cities and suburbs where "community" still matters.
4-- Repurpose your existing blog or start a new blog on a niche subject...then share the permalinks of your best blog posts on LinkedIn, Twitter and Facebook.
5-- Create a YouTube account. Even if you're not ready for prime time, this is a great way to quickly upload video from your best and most recent speaking engagements.
Posted by Rich on July 22, 2009 at 01:02 PM in Current Affairs, Law Firm Marketing, Law Firms, New Jersey, PR Reality Check, Public Relations, Reputation, social media | Permalink ShareThis
Rich Klein's Blog
Law Firm Communications: Suggestions for 2010
Law firms planning for success in 2010 would do well to consider how their external communications are impacting their reputation and bottom line.
That's why I recommend that law firms address these three areas:
1) Layoff Announcements -- Many firms tried to hide the bad news of mass layoffs during 2009 only to get burned later by the media and influential bloggers through leaked memos and the firm's inability to develop key media messages that protected the firm's… Continue
That's why I recommend that law firms address these three areas:
1) Layoff Announcements -- Many firms tried to hide the bad news of mass layoffs during 2009 only to get burned later by the media and influential bloggers through leaked memos and the firm's inability to develop key media messages that protected the firm's… Continue
Posted on November 30, 2009 at 9:26am
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